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FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER
An MBA in 180 pages, Seeing the Big Picture simplifies the complexities of businesses large and small and shows you how a deep understanding of your company can help build the credibility and career you want. And it can make your work more fulfilling and purpose-driven by highlighting how you influence the success of your team, department, or organization.
All companies are driven to success or failure by the same five simple drivers: cash, profit, assets, growth, and people. Kevin Cope, founder of Acumen Learning, will help you appreciate how your day-to-day decisions can balance these drivers and contribute to the big picture of your organization s success. You'll discover the acumen you need to bring real value and passion to your work.
Whether you re on the manufacturing floor or sitting in the corner office, you can learn how to follow the drivers through to measurable results conquering your fear of numbers. Using Kevin's simple explanations of the most important metrics presented in the income statement, the balance sheet, and the statement of cash flows, you ll be able to quickly review financial reports for signs of success or impending doom.
Convincingly communicate your ideas to leaders, improve your team's performance, even launch a successful business of your own. No matter your goal, give yourself the foundational knowledge every businessperson needs, and discover new strategies for proving your value.
- Sales Rank: #41077 in Books
- Published on: 2012-03-06
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 6.00" w x 1.00" l, .75 pounds
- Binding: Hardcover
- 176 pages
About the Author
Kevin Cope is not only a successful executive, he is also a trusted resource and confidant to top business leaders from around the world. For over 25 years, Kevin has promoted the idea that the brightest minds in business see the big picture without losing sight of the details, thrive despite uncertainties and complexities, and consistently make game-changing decisions that deliver results. In short, Kevin has promoted the idea that business acumen is an essential characteristic of a business leader. In 2002, Kevin Cope founded Acumen Learning, a boutique training company that has introduced their 5 Drivers business model to sixteen of the FORTUNE 50, helping them develop employees that drive and are driven by the business. Kevin is a sought after keynote speaker and author of Seeing the Big Picture, which has been praised by business leaders as a smart, insightful, and straightforward approach to understanding the business of business.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A clear, insightful springboard to understanding business.
By Luke Jeremy
Seeing the Big Picture teaches the reader how to assess and reason about the financial present and future of a business — to see its big picture. It teaches this by exploring a model of business health and using that model to interpret example financial statements. This sounds dry and technical. However, the model places the highest importance on organisational culture and leadership. Furthermore, story-telling and examples illustrate every concept. The author's motivating argument is that:
1. The most effective employees and leaders act in the interest of the big picture.
2. Company leadership will entrust decision making power to employees who can see the big picture.
The book is couched in plain, simple language and is perfectly organised. I wouldn’t change a thing. I also genuinely appreciated the absence of rubbish. I didn’t have to suffer the author’s ego for even a second. I could learn without friction or frustration.
The only danger is that a reader may mistake this simplicity for a lack of depth and read without thinking. The upside is that the book is so short and simple that a slow, in-depth reading is still possible in good time.
The second half on financial statements is slightly more tedious. However, the author is well aware of this and offers quick run downs (e.g. The Income Statement in a Matter of Minutes) followed by optional in-depth explorations (e.g. The Income Statement in About 30 Minutes). The second half of the book could even be left as a reference for when actually attempting to read financial statements.
All in all, the clarity, conciseness and low price add up to an incredible return on time and money spent for non-finance readers. The author suggests to continue learning about business after reading the book. I have been reading and taking courses on corporate finance. This book has provided an excellent basis for learning the principles of accounting and finance. It is the best place to start. In fact, learning from other sources just makes me appreciate this exceptionally clear book even more.
3 of 3 people found the following review helpful.
Excellent reference for the business owner
By Orlando Irsula
I'm a business owner and am always on the prowl for good, informational books that would help me run my business. Kevin Cope's book is a short book but packed tight with valuable information that would be useful to a business that is still in the idea stage as well as one that has been running for a while. Mr Cope touches on the critical topics that every owner should master in their businesses. If you are the head of a business or even if you want to know what the heads of business think about, do not hesitate in getting and reading this book.
1 of 1 people found the following review helpful.
A Must-Have Reference Book
By P. Walsh
I hate math. I hate company financial discussions. But I like this book. It is as if Cope is in my head, answering my unspoken questions. Just when he explains something containing a financial term I've forgotten, he inserts a simple definition of that very term. I love the practical story of Autin's Cycle Shop, too. It is told in stages, with each stage inserted into the text to illustrate the point Cope is making at the moment. Oh yes, it is written in layman's language, or I wouldn't have ever bothered reading it. This book is a must-have reference book for your desk--an illuminating and confidence-building cheat sheet for all of us non-financial folks.
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