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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.
This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
- Sales Rank: #1967931 in eBooks
- Published on: 2015-03-31
- Released on: 2015-03-31
- Format: Kindle eBook
About the Author
Paul Richards was formerly Head of the School of Law at the University of Huddersfield. He has had many years of experience as a university academic in contract law, land law and trusts and formerly served as Chief Examiner in the Law of Contract to the Chartered Institute of Legal Executives. He has also acted as external examiner at numerous universities and examining bodies in these subjects.
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